Encyclopedia of Brand Communications
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The Encyclopedia of Brand Communications is a capstone publication in brand communications that sets the tone of how brand communicators should approach stewarding the brands under their care. A compendium consolidating key research insights pertaining to issues on branding including digital marketing, PR, design, copywriting, copy strategy, cult branding, brand communities and tribes, brand personality, brand architecture, data analytics, amongst others, the actionable points move brand custodians from strategy to execution, whilst keeping their focus on retaining the brand DNA.
A practitioner's guide that needs to be within arms-reach of any marketer, its rich research contents also provide researchers / academia an excellent overview of how marketing theory in branding bridges into practice. This omnibus is a must-have on the shelves of libraries and practitioners alike.
-CONTENTS-
Brand Personality
A practitioner's guide that needs to be within arms-reach of any marketer, its rich research contents also provide researchers / academia an excellent overview of how marketing theory in branding bridges into practice. This omnibus is a must-have on the shelves of libraries and practitioners alike.
-CONTENTS-
Brand Personality
- Introduction to brand personality
- Brand quality
- Brand attraction, loyalty and love
- Luxury branding
- Corporate personality
- Brand personality dilution
- Brand architecture
- Designing your logo
- Designing your website
- Designing your brief
- Designing your brand experience
- Designing your funnel
- Designing your customer loyalty programme
- Introduction to communities and tribes
- Brand tribe
- Brand engagement
- Forging internal tribes
- Brand authenticity
- From tribe to recurring revenue
- Introduction to the cult
- Cult figureheads
- Cultified by association
- Cultifying your senses - doing it right
- Name, Nomenclature & architecture
- Data
- Funnels
- Personas
- Pricing
- Digital Marketing
- Digital PR
- Selling
- Branding
- Content Strategy / Copywriting
| Publisher Name | Independently Published |
|---|---|
| Author Name | Hagendorf, Col |
| Format | Audio |
| Bisac Subject Major | BUS |
| Language | NG |
| Isbn 13 | 9798710026106 |
| Target Age Group | min:NA, max:NA |
| Series | 001226168 |
| Dimensions | 00.90" H x 20.05" L x 98.00" W |
| Page Count | 402 |
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