Planning Advertisements (RLE Advertising)

Author: Hagendorf, Col
Availability: In stock
Regular Price AED 265.56 Special Price AED 252.28
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BISAC Categories:
Advertising & Promotion |

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

Publisher Name Routledge
Author Name Hagendorf, Col
Format Audio
Bisac Subject Major BUS
Language NG
Isbn 10 1138994952
Isbn 13 9781138994959
Target Age Group min:NA, max:NA
Series 000460890
Dimensions 00.92" H x 10.06" L x 14.00" W
Page Count 208

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