The Old Rush Marketing for Gold in the Age of Aging
Publisher Name | Lid Publishing |
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Author Name | Hagendorf, Col |
Format | Audio |
Bisac Subject Major | BUS |
Language | NG |
Isbn 10 | 0985286466 |
Isbn 13 | 9780985286460 |
Target Age Group | min:NA, max:NA |
Dimensions | 00.86" H x 00.05" L x 70.00" W |
Page Count | 150 |
Peter Hubbell is the Founder and CEO of BoomAgers, an industry-leading advertising agency dedicated to the aging consumer. In this role, Peter has become one of the pre-eminent communications experts in the global aging space and is a sought after speaker. With over 30 years' experience as a top ad agency executive, Peter's career led him to the global board of Saatchi & Saatchi, where he was responsible for one of its largest global clients. Peter honed his marketing acumen and creative business skills as a long-standing partner with blue-chip clients including Procter & Gamble, Pillsbury and General Mills.