The Ethical Leader Why Doing the Right Thing Can Be the Key to Competitive Advantage
Ethical behavior in and by businesses is often seen as a bolt-on extra--something that is nice-to-do but not must-do. Morgen Witzel argues that by flipping this view--and making ethical behavior the cake and not just the icing--businesses can gain long-term competitive advantage.
Trust and respect among key stakeholder groups, especially employees and customers, cannot be overstated in their importance to an organization's success. Trust engenders loyalty and good reputation, which in turn builds brand value. The Ethical Leader provides a practical introduction to some key concepts in ethics, including how to deal with ethical paradoxes and how to make ethical decisions.
Ethical behavior is the key to trust-building, but it needs to go deeper than something managers do out of a sense of moral duty. The Ethical Leader show why ethics needs to be the platform from which to build a strong and enduring business, and it provides the necessary tools and insights for how to make this happen.
| Publisher Name | Bloomsbury Business |
|---|---|
| Author Name | Hagendorf, Col |
| Format | Audio |
| Bisac Subject Major | BUS |
| Language | NG |
| Isbn 10 | 1472956591 |
| Isbn 13 | 9781472956590 |
| Target Age Group | min:NA, max:NA |
| Dimensions | 00.94" H x 00.06" L x 30.00" W |
| Page Count | 240 |
Morgen Witzel has taught business ethics at MBA and undergraduate level since 2002 at numerous universities and business schools, including London Business School and Exeter Business School. Morgen teaches on the One Planet MBA at the University of Exeter He has also worked with some highly ethical and values-driven organizations, and is a popular speaker on management issues for a wide variety of clients across many sectors, including Rabobank, Shell, and the Federation of Small Business.
