- Home
- Books
- Commerce
- Digital Marketing
- Attribution Modelling in Google Ads and Facebook
Attribution Modelling in Google Ads and Facebook
Availability: In stock
Regular Price
AED 462.22
Special Price
AED 439.11
Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.
Publisher Name | Blurb |
---|---|
Author Name | Hagendorf, Col |
Format | Audio |
Bisac Subject Major | BUS |
Language | NG |
Isbn 10 | 0368079619 |
Isbn 13 | 9780368079610 |
Target Age Group | min:NA, max:NA |
Dimensions | 01.00" H x 00.08" L x 00.00" W |
Page Count | 478 |
Write Your Own Review
Recommended Products
Vedic Mathematics Made Easy- 2...
Vedic Mathematics Made Easy‘Vedic Mathematics Made Easy’ has been written by Dhaval Bathia. The...
Regular Price
AED 35.00
Special Price
AED 33.25