Amazon Marketplace Dilemma A Brand Executives Challenge Growing Sales and Maintaining Control

James Thomson was formerly head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and banker. He holds a Bachelor of Science from University of Alberta, an MBA from Vanderbilt University (Owen School), and a Ph.D. in Marketing (B2B Pricing and Distribution) from Northwestern University (Kellogg School). James has published or contributed to more than 20 articles and podcasts on e-commerce issues, and guest lectured at more than a dozen top business schools around the world. Joseph Hansen is a seasoned entrepreneur and e-commerce expert. He has founded and sold four brand companies. In 2012, Hansen founded Buy Box Experts, a consultancy supporting brands on Amazon. Buy Box Experts provides strategic-level advisory services to help executives and management teams develop an Amazon strategy to control online brand equity, stabilize pricing, and improve product sales. The Company also provides full-service account management to help organizations entirely outsource the day-to-day operations of their marketplace channels. By developing an innovative Marketplace Optimization strategy for e-retailers, Joseph has created an invaluable toolkit for brands looking to grow and control their e-commerce operations. He holds a Bachelor's degree in Exercise Science from Brigham Young University. In 2015, James and Joseph co-founded the PROSPER Show (prospershow.com), the largest continuing education conference for large Amazon sellers in the United States.