Digital Trust Social Media Strategies to Increase Trust and Engage Customers
Digital Trust proposes new strategic models to create and reinforce consumer trust and build corporate value through social media platforms.
Digital Trust provides an overview of how e-SMEs can use social media platforms to conduct their own research into increasing trust and engagement, with the positives and negatives highlighted for specific industry considerations. For enterprises that rely on e-commerce, engaging customers and building brand trust is vital for driving sales and achieving long-term success. Trust plays a critical part during the online shopping process and is a key precursor for consumer patronage, and social media can provide the ideal environment for SMEs to gain customer trust as part of their online operations.
Publisher Name | Bloomsbury Business |
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Author Name | Hagendorf, Col |
Format | Audio |
Bisac Subject Major | BUS |
Language | NG |
Isbn 10 | 147296134X |
Isbn 13 | 9781472961341 |
Target Age Group | min:NA, max:NA |
Dimensions | 00.93" H x 00.06" L x 20.00" W |
Page Count | 256 |
Barry Connolly is Senior Communications Manager at Registers of Scotland, with over 14 years' experience working in marketing and communications. He recently completed his PhD in Digital Marketing and is a member of the Chartered Institute of Marketing.