Marketing to the 90s Generation Global Data on Society Consumption and Identity
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AED 375.56
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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts. This book explores how they come about, what defines them, and what they mean to society, institutions, and companies. Parmen
| Publisher Name | Palgrave MacMillan |
|---|---|
| Author Name | Hagendorf, Col |
| Format | Audio |
| Bisac Subject Major | BUS |
| Language | NG |
| Isbn 10 | 1137444290 |
| Isbn 13 | 9781137444295 |
| Target Age Group | min:NA, max:NA |
| Dimensions | 00.86" H x 00.05" L x 50.00" W |
| Page Count | 185 |
Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.
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