Pricing Online Marketing Behavior and Analytics
Availability: In stock
Regular Price
AED 500.00
Special Price
AED 475.00
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
| Publisher Name | Palgrave Pivot |
|---|---|
| Author Name | Hagendorf, Col |
| Format | Audio |
| Bisac Subject Major | BUS |
| Language | NG |
| Isbn 10 | 1137413255 |
| Isbn 13 | 9781137413253 |
| Target Age Group | min:NA, max:NA |
| Dimensions | 00.85" H x 00.05" L x 50.00" W |
| Page Count | 106 |
Giampaolo Viglia is a Post Doctorate Research Fellow at the University of Eastern Piedmont, Italy.
Write Your Own Review
Recommended Products
Vedic Mathematics Made Easy- 2...
Vedic Mathematics Made Easy‘Vedic Mathematics Made Easy’ has been written by Dhaval Bathia. The...
Regular Price
AED 35.00
Special Price
AED 33.25
