The Future Normal The Ideas and Instigators That Will Make the Next Decade Healthier Fairer and Greener
This is a handbook for visionaries. This is your guide to a better future. For the past decade, Henry Coutinho-Mason and Rohit Bhargava have led two of the most successful trend consultancies in the world: Trendwatching and the Non-Obvious Company. Now for the first time ever, they are teaming up to share a vision of the future unlike any other.
You heard enough during the past year about unprecedented chaos and disruption. But you heard much less about the pioneers who were out there laying the foundations of our future. A future that can be fairer, healthier, and greener for us all. If we can only learn from them.
This book gives you a tour of the Future Normal. You'll discover 50 instigators transforming our lives. They range from concepts about to break out, to startups riding the waves of explosive growth, to big yet still-agile incumbents who are changing course, and to public authorities driving positive change.
Taken together they illuminate the key trends shaping our world over the next decade, and give you countless practical insights on how to position your organization to win the future.
| Publisher Name | Ideapress Publishing |
|---|---|
| Author Name | Hagendorf, Col |
| Format | Audio |
| Bisac Subject Major | SOC |
| Language | NG |
| Isbn 10 | 1646870654 |
| Isbn 13 | 9781646870653 |
| Target Age Group | min:NA, max:NA |
| Dimensions | 00.00" H x 00.00" L x 00.00" W |
Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC. Henry Coutinho-Mason has overseen trend thinking across all trendwatching.com's free publications and paid services since 2010. In the past 3 years, Henry has given over 50 keynote presentations in more than 25 countries across 6 continents. Henry has been quoted as a trend expert in numerous business publications, including The Guardian, Financial Times, El Pais, The New York Times and The Economist, and has appeared on television networks such as CNBC, the BBC, Al Jazeera and Brazil's Globo News.
