Intellectual Property for Managers and Investors A Guide to Evaluating Protecting and Exploiting IP
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AED 335.56
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No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
| Publisher Name | Cambridge University Press |
|---|---|
| Author Name | Hagendorf, Col |
| Format | Audio |
| Bisac Subject Major | BUS |
| Language | NG |
| Isbn 10 | 110740746X |
| Isbn 13 | 9781107407466 |
| Target Age Group | min:NA, max:NA |
| Dimensions | 00.96" H x 10.06" L x 69.00" W |
| Page Count | 186 |
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