The Engagement Formula How A Simple Four-Part Formula Will Help You Grab And Hold Your Readers Attention Win Their Trust And Transform Them
Few Engage.
What's the difference between content that's read and content that's ignored?
Why does some copy kick customers into action, while other copy bores them to tears?
The answer lies in a simple four step formula Jody Raynsford personally used during his years as a journalist and editor, and later as a direct response copywriter responsible for six figure launches, to successfully win the reader's attention.
The Engagement Formula shows you how to craft compelling, attention-grabbing content your audience is desperate to read, build a lasting relationship with the reader and, ultimately, turn them into a customer.
The secret to engaging your reader is revealed in this concise but targeted book, designed to dispense with theory and give you practical, actionable advice on making your copy truly engaging.
Bonus free resources to accompany this book are available at www.jodyraynsford.com/bonuses
| Publisher Name | Createspace Independent Publishing Platform |
|---|---|
| Author Name | Hagendorf, Col |
| Format | Audio |
| Bisac Subject Major | BUS |
| Language | NG |
| Isbn 10 | 1517454190 |
| Isbn 13 | 9781517454197 |
| Target Age Group | min:NA, max:NA |
| Dimensions | 00.79" H x 90.05" L x 24.00" W |
| Page Count | 116 |
Jody Raynsford is a direct response copywriter and communication strategist, specialising in story-based selling. A former journalist and editor, his work has been published widely in the national press. He's the founder of Jody Raynsford Copywriters, an agency that helps disruptive businesses and start-ups succeed.
