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Winning Sales Letters From Prospect to Close
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First impressions are critical.
Make yours count with a winning sales letter!
You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs.
But do you put as much time and effort into that other, equally important sales tool: the written word? Communications, marketing, and media expert Ralph Allora shows how to craft effective messages that reach out to new clients, keep you on their radar, and close the deal.
Winning Sales LettersΓאץFrom Prospect to Close teaches you how to:
Strategize your messages for every stage of the selling process
Command attention and motivate your clients
Put your best self in every note
Create engaging approaches for letters, e-mails, and text messages
Avoid the mistakes that sabotage great communication
Author | Edward De Bono |
---|---|
Language | English |
Format | Paperback |
Author detail | Ralph Allora |
Supplier | Hatim Al Jouhar Toy Trading LLC |
Ralph Allora is the principal owner of Allora Communications, a consultancy specializing in marketing communication strategy, promotions, and creative services for a wide range of clients in the media and service industries.
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