'A complete innovative action plan for the strategic manager' focuses on helping an organization to cope favorably with its competitors in the market. It is true that the situation of the market has become very tensed and every organization must be prepared for it. With the innovative strategies of this research endeavor, every organization can do well in the business environment. Until an organization is strong enough to compete with its competitors, it cannot cope in the market. The market environment is very challenging. So, a timely response to these challenges of the market becomes necessary. Interestingly, this book is a timely response to the environmental challenges that organizations face in the course of initiating their day-to-day business transactions in the business environment. The innovative strategies, discussed in the book, are very modern and they are potent for the actualization of the innovative goals of business organizations. Innovative ideas, in this research work, are carefully presented in a lucid form so that interested business organizations can take full advantage of the ideas. It is a direction pointer to strategic managers who are saddled with the responsibility of innovating their business organizations. With the innovative strategies succinctly laid out in the book, strategic managers can now condition their organizations for success in the market. Strategic managers, by the nature of their jobs, are expected to nurture their organizations to maturity via innovation. Most times, this is an hideous task for them because good ideas are not always handy. However, the story can be changed for the better since there are well explained innovative ideas that these strategic managers can bank on. The innovative ideas in this book have been tested by a number of business organizations and the potency level is always very high. So, the challenges of the business environment can be put under control via the application of the innovative strategies explained in this work. The innovative experiences of some business organizations were carefully examined so that new entrants, in the business arena, can gain from this wealth of experience. It is a work suitable for every business organization that wants to consolidate their position in the business environment. This work, as a matter of fact, is good for every business organization. Its innovative strategies are very potent for business expansion. It is a product of extensive research that covered the activities of several organizations in the market. With careful application of the innovative strategies of this work, an organization can experience growth and development. So, strategic managers should seize this opportunity now so that that can occasion the expansion of their organizations.
Author Biography Jean Richard Franck, MA, received perception and insight into human relationships from his college studies. He majored in human resources management and minored in sociology at Baruch College. He received his master's degree in industrial and organizational psychology in human relations from Brooklyn College. Franck has a rich academic and professional experiences in the management field and leadership. His past experiences have structured him to focus on organizational issues relating to innovation. His managerial skills and the numerous articles he published have yielded values to the communities, job seekers, and managers. He wants to send a message to managers who want to innovate their business in this competitive world.
