CAUSE AND EFFECT

"The communications industry is the only agency possessing the capacity to convey the knowledge necessary for sustainable development to the required extent and in the timeframe we have at our disposal." --Lester Brown, Worldwatch Institute Against this background, Cause and Effect is the first book to focus on how communication measures can change our behavior and make us more environmentally friendly. It reveals a new visual language for sustainability. Sustainability is not an option, but a necessity. As such, designers and those who hire them are increasingly being called upon to deal with this pressing topic. Companies, institutions, NGOs, and politicians want to position themselves as innovative and environmentally friendly. Whether or not brands or products can be considered sustainable will be more and more decisive to their success on the market. A wide range of target audiences need to be sensitized to and convinced of the value of a more conscious lifestyle. Because the traditional look of environmentalism is out of date and no longer so effective, a new visual language must be found for this topic.