Change the Way You Communicate Why You Should. How You Can.

The ability to communicate effectively is frequently ranked the number one key to success by leaders in business, government and the professions. In one survey, executives earning more than $250,000 per year were asked to cite the primary factors in achieving success. First on their list? Communication skills.

Unfortunately, far too many business leaders have sub-par communication skills. They communicate using comfortable, but outdated and self-defeating techniques. Individuals who communicate clearly, concisely and charismatically-face-to-face, on video, one-on-one, to large groups and small, in formal and informal situations-will be tomorrow's in-demand executives. They will get others to listen to, understand and act on what was said.

Change the Way You Communicate gives you an edge in developing your business communication skills. It examines a variety of ideas-some of them unconventional, many of them new or research-based, including:

- Crafting and delivering a top-flight presentation

- Communicating with the news media

- Managing a crisis

- Communicating with investors and those who influence them

- Understanding and using social media

- Communicating in special situations

The book takes a quick, practical, yet comprehensive look at the communication situations you'll likely face and the communication skills you'll need in your professional life.