Connected Causes Online Marketing Strategies for Nonprofit Organizations
Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips
throughout make this a very practical handbook.
| Publisher Name | Oxford University Press USA |
|---|---|
| Author Name | Hagendorf, Col |
| Format | Audio |
| Bisac Subject Major | SOC |
| Language | NG |
| Isbn 10 | 0190616261 |
| Isbn 13 | 9780190616267 |
| Target Age Group | min:NA, max:NA |
| Dimensions | 00.90" H x 00.06" L x 00.00" W |
| Page Count | 236 |
Walter Wymer (DBA, Indiana University) is professor of marketing at the University of Lethbridge in Alberta, Canada. He is an internationally recognized scholar on nonprofit marketing and makes numerous presentations on topics ranging from volunteer recruitment to measuring donor loyalty. He is the
former editor for Journal of Nonprofit & Public Sector Marketing, the North American editor for International Journal of Nonprofit & Voluntary Sector Marketing, and the former president of the Atlantic Marketing Association. He has authored numerous books and scholarly articles. Stacy Landreth Grau (PhD, Louisiana State University) is associate professor of professional practice in marketing at Texas Christian University. Her primary areas of work include cause-related marketing, corporate social responsibility, and nonprofit marketing and branding. She has written numerous
journal articles about cause-related, online, and nonprofit marketing. She serves on the editorial board of Journal of Advertising, Journal of Current Issues in Research in Advertising, International Journal of Advertising, and Journal of Nonprofit & Public Sector Marketing. She has worked as a
marketing consultant for manufacturing, advertising, nonprofit, and retailing and has been actively involved in local nonprofit work.
