Fair Trade in Csr Strategy of Global Retailers

Author: Hagendorf, Col
Availability: In stock
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BISAC Categories:
Business Ethics |
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Publisher Name Palgrave MacMillan
Author Name Hagendorf, Col
Format Audio
Bisac Subject Major BUS
Language NG
Isbn 10 1137395680
Isbn 13 9781137395689
Target Age Group min:NA, max:NA
Dimensions 00.85" H x 00.05" L x 60.00" W
Page Count 205

Magdalena Stefa?ska, Poznan University, Poland Renata Nestorowicz, Poznan University, Poland Tomasz Wanat, Poznan University, Poland Ewa Jerzyk, Poznan University, Poland Henryk Mruk, Poznan University, Poland Anna Rogala, Poznan University, Poland Gra?yna ?migielska, Cracow University of Economics, Poland Ryszard Stefa?ski, independent researcher

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