Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers├óΓג¼Γאó without interrupting their lives. It├óΓג¼Γהós the new way of marketing, and it├óΓג¼Γהós the only way to build a loyal, engaged customer base. ├óΓג¼┼ףPulizzi and Barrett have taken integrated marketing communications to the next level.... Every marketer, large or small, can use this text to build better ongoing customer relationships.├óΓג¼┬¥ ├óΓג¼ΓאóDon Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University ├óΓג¼┼ףDeftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.├óΓג¼┬¥ ├óΓג¼ΓאóRohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included ├óΓג¼┼ףGet Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.├óΓג¼┬¥ ├óΓג¼ΓאóGreg Verdino, Chief Strategy Officer, Crayon, LLC