Get Customers Online Marketing that Grows Sales Website Traffic and Business

Manage your digital marketing with confidence. Get Customers Online aims to create synergy between business and marketing online so you can gain market share and reach your target market. Apply the marketing strategies presented in this book to grow and scale your business with: -Sales and eCommerce-Website traffic-Brand awareness-Lead generationThe online channels discussed include: - Search engine optimization (SEO) and Search engine marketing (SEM)- Online advertising- Social media- Email marketing- Retargeting- Website Content - Digital analyticsYou will learn of internet marketing opportunities that build the foundations of many digital strategies. Get Customers Online will introduce tactics that can be integrated across your online marketing portfolio. Get Customers Online aims to assist businesses of many sizes and industries including small businesses and startups but isn't limited to those. Whether you sell business-to-business (B2B) or business-to-consumer (B2C), my goal is for you to have applicable growth opportunities to attract and engage customers so they make more buying decisions and, in turn, you increase purchases. You can achieve this success through strategic use of owned media, earned media, and paid media that are discussed in Get Customers Online. The objectives of the 21 growth opportunities presented in this book spans wide. So as you read, consider your business strategy. If you are aiming for demand generation or conversion rate optimization (CRO) to grow eCommerce sales or leads, you will need to apply the tactics in the book appropriately. For companies practicing inbound marketing, you may find the retargeting and online advertising chapters useful because they can be used with segmentation marketing so you reach multiple customer segments and target markets. As you apply the marketing concepts to your business plan, consider using a manageable variety of mediums. These may include but are not limited to search engines like Google, social media like Facebook, Instagram and Snapchat, and various email marketing programs. Some of these chapters will likely require certain skills for you to find new customers and achieve customer acquisition. These are marketing writing and content development, on-page SEO, and analysis of web analytics. With the guidance presented throughout this book, you can apply those skills and others to write brand messaging, blogging, optimize websites and landing pages, plus gather data to prepare for customer research like card sorting. You'll also benefit from a skill like keyword research which you can put to use in organic search, paid search, and display advertising. Be sure to measure your business success by using marketing measurement to gather insights on metrics regarding: -Return on ad spend (ROAS)-Return on investment (ROI)-Key performance indicators (KPI)-AB testing