Handbook of Research on Retailer-Consumer Relationship Development
Availability: In stock
Regular Price
AED 1,900.00
Special Price
AED 1,805.00
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
| Publisher Name | Business Science Reference |
|---|---|
| Author Name | Hagendorf, Col |
| Format | Audio |
| Bisac Subject Major | BUS |
| Language | NG |
| Isbn 10 | 1466660740 |
| Isbn 13 | 9781466660748 |
| Target Age Group | min:NA, max:NA |
| Dimensions | 01.10" H x 00.08" L x 50.00" W |
| Page Count | 626 |
Write Your Own Review
Recommended Products
