Hello My Name Is Awesome How to Create Brand Names That Stick
Publisher Name | Berrett-Koehler Publishers |
---|---|
Author Name | Hagendorf, Col |
Format | Audio |
Bisac Subject Major | BUS |
Language | NG |
Isbn 10 | 1523099984 |
Isbn 13 | 9781523099986 |
Target Age Group | min:NA, max:NA |
Dimensions | 00.84" H x 00.05" L x 50.00" W |
Page Count | 168 |
Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu. Watkins is a popular speaker and frequently presents to MBA programs at Stanford and other universities. Prior to creating Eat My Words, Watkins worked as a copywriter for leading advertising agencies, including Ogilvy.