Innovation Games Creating Breakthrough Products Through Collaborative Play
- Learn how your customers define success
- Discover what customers don't like about your offerings
- Uncover unspoken needs and breakthrough opportunities
- Understand where your offerings fit into your customers' operations
- Clarify exactly how and when customers will use your product or service
- Deliver the right new features, and make better strategy decisions
- Increase empathy for the customers' experience within your organization
- Improve the effectiveness of the sales and service organizations
- Identify your most effective marketing messages and sellable features
| Publisher Name | Addison-Wesley Professional |
|---|---|
| Author Name | Hagendorf, Col |
| Format | Audio |
| Bisac Subject Major | COM |
| Language | NG |
| Isbn 10 | 0321437292 |
| Isbn 13 | 9780321437297 |
| Target Age Group | min:NA, max:NA |
| Dimensions | 00.90" H x 00.07" L x 98.00" W |
| Page Count | 159 |
Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is also the author of Beyond Software Architecture: Creating and Sustaining Winning Solutions and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys roughhousing with his four kids, his wife's cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife's cooking).
