Many business domains are currently transitioning towards a service-dominant business setting. After the transition, business will be centered on the provisioning of solution-oriented, composed services to customers. The emphasis shifts from the value of the individual product or service to the value of the use of products and services in an integrated, customer-focused context - the so-called value-in-use. This requires the integration of the capabilities of multiple service providers and introduces the necessity of explicitly managed, agile business networks. Making the transition to service-dominant business and managing its consequences is a formidable task for any non-trivial business organization. A visionary, well-structured approach is required that has the very basics of service-dominant business at its core. BASE/X is such an approach. This handbook explains how to practically perform service-dominant business modeling following the BASE/X business engineering approach. The contents of this handbook are based on several years of experience with applying BASE/X in several industry settings. This handbook is a must-read for any business designer or engineer moving into a world dominated by customer-centered services.
Paul Grefen is Professor at the School of Industrial Engineering of Eindhoven University of Technology, the Netherlands. He has extensive teaching and research experience in electronic business, networked business processes, service management and information systems, through which he has collaborated with many international business and research organizations.
