Sports Sponsorship and Brand Development The Subaru and Jaguar Stories

Author: Hagendorf, Col

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Industries | Automobile Industry |

Description

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

More Details

Publisher Name	Palgrave MacMillan
Author Name	Hagendorf, Col
Format	Audio
Bisac Subject Major	BUS
Language	NG
Isbn 10	1349425249
Isbn 13	9781349425242
Target Age Group	min:NA, max:NA
Dimensions	00.00" H x 00.00" L x 00.00" W
Page Count	196

Author Details

MARTIN BECK-BURRIDGE is Director of Automotive Studies and Senior lecturer in International Business at Henley Management College. He is author with Jeremy Walton of Britain's Winning Formula published by Macmillan.

JEREMY WALTON has written twenty-eight books and is a freelance motoring journalist. He won the 1998 and 2000 American IAMC international awards for his work published in the USA.

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