The New Influencers A Marketers Guide to the New Social Media

Author: Hagendorf, Col
Availability: In stock
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BISAC Categories:
E | Commerce | Digital Marketing |
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

Publisher Name Quill Driver Books
Author Name Hagendorf, Col
Format Audio
Bisac Subject Major BUS
Language NG
Isbn 10 1884956947
Isbn 13 9781884956942
Target Age Group min:NA, max:NA
Series 000376573
Dimensions 00.89" H x 00.05" L x 90.00" W
Page Count 236

Paul Gillin is a social media marketing consultant. He was the founding editor of ""Computerworld"" and ""TechTarget ""and has been reporting on the impacts of technology and media for more than 25 years. He lives in Framingham, Massachusetts. Geoffrey A. Moore is the bestselling author of ""Dealing with Darwin"" and ""Living on the Fault Line."" He is a cofounder and managing director of TCG Advisors and a venture partner at Mohr Davidow Ventures. He lives in San Francisco.

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